Bluesky expands AI tactic with Attie app for building customised social feeds
Attie app Bluesky is now available for personalised social feeds. Now, it is easy to personal algorithm.
Bluesky expands its AI strategy with the Attie app, enabling users to build highly customized social feeds and reshape how content is discovered online.
The team from Bluesky has created one more app. This name, the app is not about the social network, but it is an AI assistant. Bluesky AI strategy lets you design the personal algorithm, form custom feeds, and, one day, vibe-code your own application.
This weekend, at the Atmosphere conference, Bluesky’s former CEO, Jay Graber, and Bluesky CTO Paul Frazee, introduced the AI app. The name given to the App is ‘Attie’ for the users. The attendees of the conference will become the early beta testers for the new experience, which influences Anthropic’s Claude under the hood to make an agentic social app, built on Bluesky’s underlying procedure, the AT Protocol.
Interim CEO Toni Schneider, in an interview, said, “It’s a new product - it’s not a part of the Bluesky app”. He also added, “We’ve launched a lot of things inside Bluesky — Starter Packs and custom feeds, and all those kinds of things. This is a standalone product, and it’s the first one that’s built by Jay’s new team.”
With Attie app Bluesky, users will be able to build their own custom feed simply by typing in commands in natural language. They can use the same language that they normally use in the chatting with any other AI chatbot.
In order to use the app, people will sign in with their Atmosphere login. It implies their login for any app that works on atproto including Bluesky. Attie will right away know what you’ve been discussing about, what kind of things you like, and more, as Bluesky and the broader ecosystem are open systems that share data across applications.

